Tampon Commercial

2 May

You wouldn’t think advertisements for women’s products would shame women–but I guess they are one of the biggest culprits. Just look at the modeling industry and makeup.  But still–I expect more.

I was listening to Spotify as I studied, and the music was inturrupted by a commercial. This happens often, as I refuse to pay to get rid of the ads. And this commercial was actually new, instead of the Safeway Pharmacy commercial they usually repeat over and over.

It was for Tampax Tampons, and went something like this: “It is difficult for a girl to make it in the Spotify world. Music is competitive, and there are many obstacles for women. Now, women can eliminate her period as one of those obstacles.”  I don’t remember the exact wording, because like I said–I was studying.

Whhhat??  *insert Hank Hill’s shocked/appalled facial experession*  I think there are many things wrong with this ad:

First and foremost the company portrays itself as women-positive, supportive of female artists.  When obviously, the opposite is true.  Many obstacles–for women.

Secondly, Tampax makes it sound like music is a man’s world, female artists suck more, and current female (aspiring) artists should be as male as possible–hiding menstruation–in order to make the cut. Not true, not awesome.

Finally, shame is used to sell the product.  They are saying if you want to be successful in the man’s world of music–then you had better make your monthly period as inconspicuous as possible.  Menstral cycles are a deal-breaker if you want to get listened to in this industry.

I don’t think periods are anything to be embarrassed about or ashamed of.  Women have them.  It’s not like the cycle can be curtailed or controlled (without mediation/surgery).  It would be good if feminine products were actually supportive of women.

On the plus (or hyprcritical) side, when I went to the Tampax website to see the exact wording of the ad, it was pretty female-positive.  Showing activities “girls” want to do such as, “Ace the test, play against the boys, and stand on top of the pyramid.”  Aside from the frequent usage of “girl” on a women’s product, that is.

And I liked the fact they had tampon-insertion tutorials for scared newbies, disease and sexual education obligatory FAQ, and even a place to sign up for a free sample(I should be getting some tampons in the mail!) they redeemed themselves somewhat.  Ugh never-mind!  I just gave them all my info so they can spam the fuck out of me–and they were like “Sorry due to high interest, this offer is no longer available.”  Phishing scam–I think so.  Damn you, Tampax!  And stay out of the music world, tampon commercials. . .

Because I could name a thousand–maybe a million–successful female artists. That didn’t have to hide the fact they are women.  Right now (excuse any misspellings):  Celine Dion, Cher, Madonna, Carrie Underwood, Dolly Parton, Sheryl Crow, Bonnie Rait, Sarah McLachlan, Adele, Blondie, Brandy, Jennifer Lopez, Mylie Cyrus, Mariah Carrey, Tracy Chapman, Ferron, Melissa Etheridge, Peaches, Fiona Apple, Gwen Stafani, Miranda Lambert, Nelly Fertado, Macy Grey, Missy Elliot, Queen Latifah, Faith Hill, Janet Jackson, Jewel, Lesley Gore, Joan Jett, Lady Gaga, TLC, Reba McEntire, Anne Murray, Alanis Morrisette, Pink, Katy Perry, Robyn, Tina Turner, Brittany Speares, Shania Twain, Aretha Franklin, Judy Garland, on and on and on.

UPDATE:

Sounds like I wasn’t the only one who didn’t like the tone of that commercial.  Here is the (prompt) response I got after linking this post on Facebook:

Tampax Sorry you found our Spotify commercial offensive 7aurel. We’re glad you took the time to drop us a line and share your thoughts. Tampax is about supporting women in whatever they choose to do and we want to make sure nothing stands in their way. Our message may have been misconstrued and it wasn’t our intention to offend anyone. As of this week we have since taken the ad off of Spotify and are revising the copy.

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One Response to “Tampon Commercial”

  1. rynstinct May 15, 2012 at 4:51 PM #

    They haven’t changed crap. It’s the most offensive / sexist / wtf??? thing I’ve heard in a while. Thanks for writing about it!

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