Archive | 6:26 PM

I Don’t Understand Cereal

6 Aug

I’m not sure who came up with pouring milk on a grain.  This makes it soggy, and I’m pretty sure not that many people love soggy food.  Did someone just come up with the concept in order to make the right amino acid balance?  Or carb/protein?  Or maximize vitamins or something?  It seems sort of thrown together.  And who thought–wow this tastes like a$$, I’ll fix it by pouring a bunch of unrefined sugar over it?!  And sell it to kids!  It seems to negate the whole idea–of balanced breakfast.  Why else pour milk over something that’s supposed to crunch?

Another thing I don’t get is why cereal is marketed to primarily children, then secondarily a diet food for moms on the go?  Do you have to be a child or mother to like dairy-covered sugar-grains?  Cereal commercials and cartoons are intertwined–you can’t tell when the program ends and the advertisement starts!  The Trix Rabbit, Lucky Charms Leprechaun, Cheerios bee, etc. . .  do for sugar and obseity what Joe Cool the camel did for cigarettes and cancer.  It’s not ethical.


Fact:  “Silly rabbit, Trix are for kids!  In a study of 65 cereals in 10 different grocery stores, Cornell researchers found that cereals marketed to kids are placed half as high on supermarket shelves as adult cereals—the average height for children’s cereal boxes is 23 inches versus 48 inches for adult cereal.” 


(it wouldn’t let me past the link, I don’t know why)

Fact:  “The team measured the eye angles of 57 different kids’ cereal characters in 10 grocery stories across New York and Connecticut, and found that the character’s eyes were cast down at an average angle of 9.6 degrees. By contrast, cereals that were marketed to adults featured spokespeople whose eyes looked almost straight ahead, or looked up at a 0.43 degree angle.”  Forbes

(I tried to post the link to each of these websites and wasn’t able to?)

Fact:  “(Reuters) – U.S. children are consuming more than 10 pounds (4.5 kgs) of sugar annually if they eat a typical morning bowl of cereal each day, contributing to obesity and other health problems, and cereal makers and regulators are doing little to address the issue, according to a study released on Thursday.  The Environmental Working Group, a Washington, D.C.-based health information non-profit, said its report covers more than 1,500 cereals, including 181 marketed to children.”





cereal--to kids

As a child I was insanely jealous of these brothers at my daycare–they got Cookie Crisp for breakfast every morning, and my cereal was not allowed to contain sugar.  Now I look back and think–who the fu(k is giving straight sugar to children first thing in the day??!  Inappropriate.

I’ve never liked it.  Doesn’t matter the brand, flavor, or concept of the cereal–I think it’s pretty gross.  But I’m not a fan of milk by itself either so maybe that has something to do with it.  Not liking it is unfortunate because it IS fast.  And as a busy hypoglycemic, it’s imperative I eat a fast and “balanced” breakfast.  I’ll take a spoon of plain peanut butter over cereal.  Another reason I don’t like it is eating it is effortful.  You have to use a spoon, catch the grains, then you have icky colored or grain-infused milk at the bottom of the bowl.

Who eats this stuff?  Unless they’re in a dessert bar or something, that is.  I’ll stick with my oatmeal.