Tag Archives: advertisements

I Don’t Understand Cereal

6 Aug

I’m not sure who came up with pouring milk on a grain.  This makes it soggy, and I’m pretty sure not that many people love soggy food.  Did someone just come up with the concept in order to make the right amino acid balance?  Or carb/protein?  Or maximize vitamins or something?  It seems sort of thrown together.  And who thought–wow this tastes like a$$, I’ll fix it by pouring a bunch of unrefined sugar over it?!  And sell it to kids!  It seems to negate the whole idea–of balanced breakfast.  Why else pour milk over something that’s supposed to crunch?

Another thing I don’t get is why cereal is marketed to primarily children, then secondarily a diet food for moms on the go?  Do you have to be a child or mother to like dairy-covered sugar-grains?  Cereal commercials and cartoons are intertwined–you can’t tell when the program ends and the advertisement starts!  The Trix Rabbit, Lucky Charms Leprechaun, Cheerios bee, etc. . .  do for sugar and obseity what Joe Cool the camel did for cigarettes and cancer.  It’s not ethical.


Fact:  “Silly rabbit, Trix are for kids!  In a study of 65 cereals in 10 different grocery stores, Cornell researchers found that cereals marketed to kids are placed half as high on supermarket shelves as adult cereals—the average height for children’s cereal boxes is 23 inches versus 48 inches for adult cereal.” 


(it wouldn’t let me past the link, I don’t know why)

Fact:  “The team measured the eye angles of 57 different kids’ cereal characters in 10 grocery stories across New York and Connecticut, and found that the character’s eyes were cast down at an average angle of 9.6 degrees. By contrast, cereals that were marketed to adults featured spokespeople whose eyes looked almost straight ahead, or looked up at a 0.43 degree angle.”  Forbes

(I tried to post the link to each of these websites and wasn’t able to?)

Fact:  “(Reuters) – U.S. children are consuming more than 10 pounds (4.5 kgs) of sugar annually if they eat a typical morning bowl of cereal each day, contributing to obesity and other health problems, and cereal makers and regulators are doing little to address the issue, according to a study released on Thursday.  The Environmental Working Group, a Washington, D.C.-based health information non-profit, said its report covers more than 1,500 cereals, including 181 marketed to children.”





cereal--to kids

As a child I was insanely jealous of these brothers at my daycare–they got Cookie Crisp for breakfast every morning, and my cereal was not allowed to contain sugar.  Now I look back and think–who the fu(k is giving straight sugar to children first thing in the day??!  Inappropriate.

I’ve never liked it.  Doesn’t matter the brand, flavor, or concept of the cereal–I think it’s pretty gross.  But I’m not a fan of milk by itself either so maybe that has something to do with it.  Not liking it is unfortunate because it IS fast.  And as a busy hypoglycemic, it’s imperative I eat a fast and “balanced” breakfast.  I’ll take a spoon of plain peanut butter over cereal.  Another reason I don’t like it is eating it is effortful.  You have to use a spoon, catch the grains, then you have icky colored or grain-infused milk at the bottom of the bowl.

Who eats this stuff?  Unless they’re in a dessert bar or something, that is.  I’ll stick with my oatmeal.

A Horrible Feeling: WANT

22 May

My mentality has come a long way in two years.  I wrote this in September 2012, and it really did feel terrible to want material items so much.  It’s the kind of thing you know is a bad character trait, it’s not a helpful feeling, you can be better then that.  But at the same time it’s persistent.  I partially blame our culture.  As a capitalistic country, you cannot get away from advertising–and that does have an effect.  Even if you don’t want it to, it gets in your head and may influence thoughts and behavior.  That’s what advertisements are paid the big buck to do.  And as I look back, it was also because of the ethos at my work.  I worked with women who were focused on the newest Apple product, name brand purses, and the cutest seasonal clothes.  It made me feel compelled–to be the same.

I’m happy to say I’m away from their influence, and even before I was I decided that’s not the person I want to be.  I don’t give an eff about brand names, and have no need to buy the latest fad item because it’s the cool status symbol to have.  That’s not to say I don’t want to buy things and that I’m totally reformed.  I still want boots, and more capris, and to be able to afford to move.  I still covet things.  But I’ve improved from this post.

And I’m happy to say I’m being mindful about focusing on free things like gratitude, nature, and love.  Corny but true.  And it’s making me a better person.  I can go most days, in fact, without spending any money in my checking account.  I was going to say without spending ANY money, but you’d be hard-pressed to do that–I use utilities, eat, drive many days, use stuff.  But I’m not really buying much.  Which is good since I’m still unemployed and needing to conserve funds to move for school in a year.  But this draft was in my blog, so here is that old post, which I am a little ashamed about now:


I don’t want to come across like a spoiled, entitled bitch in the post–though I’m certain that’s what will be conveyed. . .

It all started in the summer.  It was my birthday at the beginning of July.  I had 2 gifts to open the day of–they went together and one bag and a card to open a week later.  And I received nothing on my Amazon wish list.  Not that I don’t appreciate what I did get.  It’s just that—–I want the stuff on my Amazon wish list.

It continued at the beginning of school.  With all the cheap house stuff meant for dorms and school supplies available in stores.  I HAD to buy some things for class, and it made me WANT more.  And I want. . .  Stuff.

But in the summer I knew it was impractical to spend any extra money.  Expecially since my hours will be cut back for school.  And especially when I have bills and necessities to consider.  And now–it’s quite impossible, as I had to pull out an emergency loan for school.  Because my hours at work went part time prior to me having to pay my school deposit/books/school supplies.  And the school dragged its feet so all my loans did not go on forbearance in time to beat this billing cycle.  So I had to pay my biggest undergrad loan.  Anyway, what little money that is in my account is not mine.  So I thought maybe writing down the things I want would relieve some of the agony?  I’m not certain what else to do about this terrible feeling of. . .  Well, greed, I guess.

–Dental appointment/cleaning

–Dave Matthews shirt

–a new backpack

–cute running sneakers

–match-E-match sweats (I found cute maroon ones at the Roxy website)

–a tote for swimming stuff/day trips/car camping/running clothes–I could use it ALL the time

–toothbrush holder b/c we currently use a mug

–sounds weird, but I want to stock up on needfuls so I never have to rush to the busy grocery store when I’m short on cash and have an imprending exam.

–ink!  For the computer because school necessitates a lot of printing.


–highlights to blend the gray–ugh. . .

I guess rather than pining over things I don’t have, and shouldn’t buy all at once, I should look around and be thankful for what I DO have.  I ought to use/wear things I haven’t in awhile.  I also should appreciate PEOPLE and feelings and thing money can’t buy.

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